Key Question in Creating Added Value In Business Marketing With Information Technology At The Developing Countries

نوع المستند : المقالة الأصلية

المؤلف

Business Administration College, Accounting Department, Mutah University, Jordan

المستخلص

At this competitive environment, characterized by downsizing technological advances, a growing concern emerged with a great profile and of critical interest regarding business and added value through information and telecommunication technologies. Realizing that this high profile opportunities are mostly absorbed by some highly developed countries, creating a significant gap and inconsistent expectations with the less developed countries, hence, the purpose of this paper is to develop a bridge by setting an integral steps, mechanism, drivers and strategies of operational practices to integrate value added business cycles. It also tries to explore the extent of use and implication of on-line purchasing with a population from different Arab countries residing at Hashemite Kingdom of Jordan.

الكلمات الرئيسية