The impact of Artificial Intelligence on Consumer Behaviors An Applied Study on the Online Retailing Sector in Egypt

نوع المستند : المقالة الأصلية

المؤلف

Assistant Professor, Faculty of Management Professional Technology and Computers, the Egyptian Russian University, Cairo, Egypt

المستخلص

This paper aims to investigate the impact of Artificial Intelligence (AI) on consumer behaviors within the retailing sector in Egypt. The research depended on the quantitative research method. The primary data was collected through the online questionnaire. Convenience sampling was used. The sample size in this research is 400. A total of 384 responses were collected and valid. The data was analyzed using the Statistical Package for the Social Science (IBM SPSS v22) for Windows computer software. The Results highlighted that there is a significant relationship between Artificial Intelligence and consumer behavior. In addition, The model has a high ability to predict and explain the consumer purchase behavior through Artificial Intelligence, and this was proved by the validity of the first hypothesis (H1) through the value of (R-Sq = 0.95.8) in the model. The study recommends online retailers to employ Artificial Intelligence in each step in the consumer journey, from need recognition, information search, evaluation, and purchase decision making to post-purchase behavior to predict consumer's purchase behavior in the online platform.

الكلمات الرئيسية

المجلة العلمية للإقتصاد و التجارة
المجلد 50، العدد 4
ابحاث فى تخصصات ادارة الاعمال - المحاسبة - الاقتصاد - الاحصاء باللعة العربیة واللغة الانجلیزیة
ديسمبر 2020
الصفحة 293-318

ملفات

شارك

إرسال الاستشهاد إلى

الإحصائيات